The MediaNumeric Academy, available at https://medianumericacademy.eu, is a cutting-edge online educational platform that provides theoretical knowledge and skills to professionals in the media, journalism, communication, and creative industries. In this white paper, presented as the project’s deliverable 7.3, we offer a deep dive on the exploitation strategy of the MediaNumeric Academy, i.e., the activities for taking the project’s outcomes to the potential audience. We specifically introduce innovative and cutting edge assets and exploitable contents of the project and hopefully position the project as a practical, market-focused and impact yielding innovation activity towards the ecosystem.

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This report is a presentation and synthesis of the “Training and Coaching Workshop” (WP6 – D6.3) that was organised in Paris on September 5 and 6, 2022, at the headquarters of Agence France-Presse. After two on-site training sessions with students in Paris and The Hague, and a third and last one to come in Warsaw in February 2023, the goal of the workshop was to bring together staff professionals and researchers, selected from the Stakeholder Board, to help in crafting the online iteration of the MediaNumeric course.

The participants of the workshop were divided into 3 groups, each composed of representatives from the different sectors of the MediaNumeric project (journalism-based content creators, academics, archivists, digital/data experts). The exercises offered as prompts for the working session helped answer questions such as: Who should the online course be for? How asynchronous should the online learning experience be? Should students receive a certificate for completion of the course? Should additional modules/topics be added to the online course? At the end of the workshop, consensus was found around the answers of the main questions however, answers to additional questions needed continued attention.

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This deliverable presents the final evaluation report of MediaNumeric’s training sessions conducted in Issy-les-Moulineaux (France), from 21st to 26th February 2021; at Inholland’s University campus in The Hague (The Netherlands), from 27th June to 2nd July 2022 and at SWPS University in Warsaw (Poland), from 20th to 25th February 2023. Based on revising and evaluating the previously published Evaluation Reports 1, 2 and 3 (D5.3, D5.4 and D5.5 (Assessment & Internal evaluation) the final document integrates a detailed assessment that aligns with the objectives outlined in the Updated Needs Analysis Report (D2.1), scrutinising the effectiveness of the training in imparting relevant skills and knowledge to the students. Furthermore, it goes into the broader impact of these sessions on the sector, drawing on insights gathered from interviews and questionnaires distributed to the Stakeholder Board, project partners, and participants six months and one year post-attendance (External evaluation).

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This deliverable presents the evaluation report of the MediaNumeric third and last on-site training session, which took place at SWPS University in Warsaw (Poland), from 20th to 25th February, 2023. This document describes the two main steps of the evaluation:

• The assessment of participant satisfaction (‘on-the-spot’ evaluation and delayed-evaluation).
• The internal evaluation led by the consortium during and after the training course.

This evaluation highlighted the following key points:

1. MediaNumeric training course offers a rich and current overview of topics related to data-journalism, creative storytelling and fact-checking;
2. The course fosters collaboration and information sharing between teachers and students of different nationalities and backgrounds;
3. Students wish they had more time for practice and work on the case study presentations.

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This deliverable presents the evaluation report of the MediaNumeric second training session,
which took place at Inholland’s University campus in The Hague (The Netherlands), from 27th June to 2nd July, 2022. This document describes the two main steps of the evaluation:

• The assessment of participant satisfaction (‘on-the-spot’ evaluation and delayed-evaluation).
• The internal evaluation led by the consortium during and after the training course.

This evaluation highlighted the following key points:

1. MediaNumeric training course offers an up-to-date panorama of topics related to data-journalism, creative storytelling and fact-checking;
2. The course promotes collaboration and information sharing between students of different nationalities and backgrounds;
3. The pedagogical resources, the activities and study visit contribute to the attractiveness of the training course;
4. Students regret not having had enough time for practical work and case study presentations;
5. They would also have liked more interactivity in the courses, and more consistency between the different interventions, in terms of level of challenge.

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This deliverable presents the evaluation report of the MediaNumeric first training session, which
took place at INA’s training centre in Issy-les-Moulineaux (France), from 21st to 26th February, 2022. This document describes the two main steps of the evaluation:

• The assessment of participant satisfaction (‘on-the-spot’ evaluation and
  delayed-evaluation).
• The internal evaluation led by the consortium during and after the training course.

Strong points of the training course that arose from the assessment:

1. MediaNumeric provides a relevant overview of all the topics related to data-journalism, creative storytelling and fact-checking;
2. The content of the training course is up-to-date, diverse and in-line with market trends;
3. MediaNumeric is a very good opportunity for networking;
4. The organisation was good and the students felt it was well arranged, although the students would have liked to have had more practice time, especially on the case study.

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The results of D3.3 and D4.5 are the MediaNumeric Academy – a comprenshive online training taking the learnings from the MediaNumeric onsite training schools and translating them into an online learning platform. And then link to the MedNum Academy.

MediaNumeric Academy →

Teacher’s Handbook →

The results of D3.3 and D4.5 are the MediaNumeric Academy – a comprenshive online training taking the learnings from the MediaNumeric onsite training schools and translating them into an online learning platform. And then link to the MedNum Academy.

MediaNumeric Academy →

This deliverable describes the activities carried out during the first iteration of a Summer School of the MediaNumeric programme held in The Hague in June/July 2022 by the seven consortium partners and describes the results achieved by this work package. It outlines how the programme’s structure reflects both the Needs Analysis and State of the Art reports’ findings, refers to all materials used during The Hague programme and the idea behind the case study. The case study was the backbone of the entire programme: during the Summer School, the students worked on the topic of diversity in the music industry, using knowledge and tools they were provided during classes. As a result, each group created their own ‘pitch’ presented to the consortium representatives and fellow students, based on a topic of their choice that referred to a broader theme of the music industry and social phenomena connected with it. Each lecture and workshop was designed in a way that provided the students with skills necessary to complete all tasks, starting from data gathering and analysis, through storytelling and visualisation, and finishing with debunking disinformation exercises.

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This deliverable consists of a detailed description of the Winter School that was held in Paris in February 2022. It entails a full syllabus for all three modules of the course in data journalism and digital verification, descriptions of all lectures and workshops, links to accompanying presentations, data sets, handouts, and additional materials that were provided to students during the six-day programme. It also includes the three quizzes that were designed to verify knowledge gained by the students throughout the course, as well as links to the final presentations of the case studies that students put together during the week. The document also outlines the study visit to Agence France-Presse (AFP). The final section details the consortium’s plan for recording the classes with video and outlines options being discussed about the digital format of this training course. The report concludes with detailed notes taken during a debriefing among consortium partners on the final day of the Winter School. It consists of guidelines for further iterations of the learning programme.

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The report examines why it is important that more people learn how to work with large datasets and in digital verification, who should learn these skills and what benefits this can bring to media
organisations and indeed societies as a whole. It looks at the tools and best practices in training in this comparatively recent medium. It also examines why national audiovisual archives should embrace the role that they could play in providing rich datasets for research and insight into the past and present.

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This report aims to provide a systematic overview of current data-driven practices and the influence of generative AI technologies on non-journalistic content production and creative industries. The report also evaluates the industry responses and adaptations to disruptive technological advancements and events, emphasising stronger (hyper)linking in media storytelling and the emergence of AI as a potential substitute for human creativity.

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Digitisation has changed all aspects of the news media landscape, from the way content is created, to how it is distributed and interacted with. Three phenomena shape the face and fate of news media in Europe: decreasing trust and information disorder, digitisation and changing user behaviour, and dominance of global technology and AI. They rock the foundations of the journalist profession. The State of the Art report that provides an overview of the world of data-driven storytelling in journalism and in the creative industries more broadly and of digital verification of misinformation and disinformation, more commonly known as fact-checking.

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What should a course on storytelling with data consist of, according to experts?

Inholland University of Applied Sciences and Agence France Presse (AFP)  took the lead in researching the state of the art when it comes to data analysis in and for non-fiction media production, as well as in conducting a needs analysis from the perspective of the professional fields involved (creative industries, journalism) regarding the contents and the didactic form of a course to train students in media and creative industries in how to tell stories with data.

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